I’m an innovation geek that is living, thinking, sweating and dreaming agile strategy, design thinking and user-centered innovation. My whole career I have worked at the forefront of innovation, with a critical understanding of forces behind disruption, connecting both technology (feasibility), trends, human insights (desirability) and business (vialibity).

I have been deeply involved in hundreds of strategy and innovation projects, as executive, leader and adviser in a wide range of industries (media, transportation, pharma, food and beverage, unions and NGOs, public service, city development and 3D printing).

I move freely throughout the double diamond and pull effortlessly from both the Design Thinking and the Lean Start-up toolbox to get out of thought land - building, testing, learning - and have been doing this with clients like NIKE, Mærsk, Novo Nordisk and Henkel.

I am a curious and creative mind with strong execution genes, a big love for technology, and a sharp eye for finding new ways to create value and stir up existing markets and business models.

IS IT A BIRD is a strategic innovation agency. We turn deep human understanding into new business concepts, opportunities and innovation capabilities. We employ methods from social science, behavioral economics and design thinking. Our style is empathetic and passionate.