Christina Lang is a researcher and innovation expert at the Institute for Strategic Innovation and Technology Management (IST Institut) at the Konstanz University of Applied Sciences (HTWG). The IST Institut is an expert for design issues of strategic innovation and digital transformation, building on a broad interview study on innovation units of the German industry and continuously supporting companies with their innovation-oriented growth strategies. She focuses on management control of corporate venturing units and how to measure their impact for the core organization. By supporting companies to establish entrepreneurial innovation management, she has gained in-depth knowledge on the design and usage of venturing activities in established companies in the technology and industrial sector. Further, she acts as entrepreneurship manager in the startup initiative of the Konstanz Universities and coordinates the entrepreneurship education activities. She holds a master’s degree in industrial engineering.
The Pop in Your Job:
My job allows me to combine research and practice in a way to create new, beyond the obvious insights on corporate (startup) innovation and transformation. The access to a variety of companies of different sizes, industries, and cultures provides me with deep insight into their innovation division and challenges therein. Thereby, I love to create knowledge and methods that can be applied not only to one specific company but can help different companies to shape their future innovation strategies and activities
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