At BSH, Christian Beck is driving the global strategic innovation foresight with his department. His business background and his passion for emerging technologies and consumer acceptance allow him to create an early warning system to be aware of weak signs and signals that may have an impact on the company’s fortune. He is deriving strategic implications challenging the company’s strategy and portfolio. He developed the BSH Pictures of the Futures 2032 with a cross-functional expert team, supports innovators methodologically and drives innovative business opportunities in promising business fields. Christian strongly believes in the power vision and curiosity have on people and organizations.

We are home to both globally established Appliance Brands*, such as Bosch, Siemens, Gaggenau, and Neff, in addition to eight local brands. With our Ecosystem Brand Home Connect and Service Brands such as Kitchen Stories and BlueMovement, we offer consumers digital services and sustainable solutions to improve their daily lives.