Im a Strategy/Service designer with a UX background currently living in Munich and working at BMW. I grew up in Rio de Janeiro, where I studied Medicine before moving to design. My passion has always been to improve people's life. This is why I take a human centered design approach to frame and solve problems. I have a deep empathy for people and their needs and I help product teams stay focused on the user and deliver meaningful experiences throughout different customer touchpoints.

For that I apply strategic design thinking to craft end-to-end experiences which balance desirability, viability and feasibility across platforms. I communicate through low fidelity sketches, flows, wireframes, high fidelity design, customer journeys, service blueprints to aid with cross-disciplinary team communication, collaboration and development through digital transformation.

If the internal processes are not in shape, I'm not afraid to get my hands dirty and develop tools aiming in scaling design impact, drive consistency and focus resources through templates, guides and trainings for designers as well as other team members.

I feel great when working with researchers and talking to users to understand their (sometimes not so obvious) needs and test prototypes. I'm used to having either weekly or bi-weekly user testings as well as participating in more in-depth design thinking research. I have experience in leading young designers and helping to develop their skills.

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees. The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.